Any business, big or small, runs the risk of stagnation if you don’t focus on online reputation.
Poor-quality products/services, a badmouthing competitor, and negative reviews by the same person
from
multiple accounts can be detrimental to your business.
How do you tackle this? By consulting a reputation management agency.
Business owners agree that online reputation is essential (Source: Forbes)
People refuse to buy from businesses with negative reviews (Source: invesp)
Reject offers from companies with a bad reputation (Source: Inc)
Customer reviews required to nullify one bad review (Source: Inc)
A few bad reviews are all a brand needs to get a negative reputation. And nothing pushes people away from brands like negative reviews.
Your customers think poorly of you, and it’s reflected in your sales. People don’t want to buy from brands with a bad reputation.
People generally lean towards brand B if brand A’s products are unsatisfactory. On a similar note, if people prefer to buy competitors’ products over yours, then you probably have a reputation problem.
You need to know what the general opinion of your brand is before diving into campaign planning. Our brand analysis service conducts a thorough investigation of your brand and your competitors. With this data, it becomes easier to plan an online reputation management (ORM) strategy and track down sources of maligning content against your brand.
It’s important to understand your expectations before diving into ORM. Once that is done, Orange Digital Marketing performs a comprehensive analysis of the type of feedback your business receives. This analysis spans all your social media handles and other places like forums and discussion boards where your brand is mentioned.
Because we are the experts when it comes to online reputation management. A skilled agency will handle all
aspects of ORM and produce visible results. Orange Digital Marketing
strives to protect your brand’s online reputation and improve its trustworthiness. We also offer effective
solutions to handle misinformation campaigns against your brand.
In addition to more sales, positive press has another massive advantage. Your product/service will be
part of daily conversations among happy customers. Not just in daily conversations, customers start
recommending your product in discussion forums and message boards.
recommending your product in discussion forums and message boards.
| Without ORM | With ORM |
|---|---|
| Lower customer engagement | Customers’ queries and complaints are promptly answered |
| Damaged brand reputation | Better reputation |
| Lower sales | More revenue |
| Poor search engine rankings | Improved rankings in search results |
| Loss of trust | Customers prefer to shop from the same brand multiple times |
For example, ORM is essential for those in the healthcare profession, as false claims and poor reviews may lead to the closure of their establishment. In times like this, a well-planned campaign could not only reverse the damage done but also create a positive reputation for the involved party.
Along with trolls, competitors and disgruntled former employees may also make efforts to ruin a brand’s reputation. With Orange Digital Marketing, you can build an authoritative brand voice that efficiently tackles all unpleasant elements. We’ll also help you maintain your brand voice across multiple social media channels.
The quicker a brand responds to reviews, the more people trust it. Business owners don’t have the time to monitor review sites and social media regularly, looking for user opinions. That’s why the experts at Orange Digital Marketing will be on the lookout for reviews, whether they’re good or bad, and take the appropriate action.
Monitoring reviews helps brands find areas where they could improve and stop misinformation campaigns. When you have Orange Digital Marketing, an agency that offers the best reputation management services, handle your ORM campaigns, your brand will have everything that’s essential to prove its reliability and authoritativeness.
