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Grow your medical practice with healthcare digital marketing

We may be the missing piece of the puzzle or perhaps the only piece you need for your marketing strategy.

Digital marketing has crawled into just about any industry you can imagine, and the healthcare industry is no exception. As harsh as it sounds, clinics cannot thrive without proper marketing unless you plan to treat the same 3 people. Health care marketing gives you the push to turn that 3 into 30 and those 30 into 300.

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Healthcare Marketing

Get Calls to Your Clinic Every Day!

With our experience and knowledge in the healthcare marketing field, you can boost your website to Google’s first page in no time. We do this by conducting extensive keyword research, local SEO, on-page SEO, off-page SEO, social media marketing, online reputation management, and content marketing.

“One of our clients receives 5-10 calls to their clinic every day”

Dermecure is a skincare clinic that partnered with us last year. Within 3 months, we boosted their website to the top of Google’s ranking page for certain keywords. We did this mainly through off-page SEO, local SEO, and social media marketing. Now they are receiving around 10 calls to their clinic every day.

Before we dive deep into the healthcare industry, here are some quick facts.

Why are these numbers important? Because the pandemic may have, directly or indirectly, contributed to these numbers.

Healthcare is one industry that governments emphasize. In addition to hospitals, smaller bodies like clinics and other human activities also come under the term healthcare. Other human activities include tasks that are performed by or under the supervision of nurses, midwives, physiotherapists, laboratories, and other allied health professions.

Considering how expansive the healthcare industry is, the chances of smaller clinics and health-related businesses losing their patients to larger corporate establishments are, unfortunately, very high.

Challenges in the Healthcare industry
  • I need to have a better online presence
  • I want my website on top of the Google’s SERP
  • I am not able to manage my social media accounts
  • I need to build trust and establish myself as a thought leader in the industry
  • I want to get online patients and establish my business all over India

We understand what you want

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Digital Marketing in Health Care

Marketing is an essential aspect of every industry, and digital marketing is even more so. Modern-day healthcare is more than just treating patients. Healthcare specialists want to stay in touch with their patients, not just to enquire about their health but also to maintain their reputation.

Another reason digital marketing for healthcare is crucial is because of the rise of the internet. The following statistics throw some light on modern search trends.

Healthcare Marketing Agency
Healthcare Marketing Services

This is why digital marketing is important in the healthcare industry.

The internet, or a search engine, to be more specific, is the first place a person goes to when they feel any kind of discomfort. So, when someone searches for "Rash on my neck," the results will either be blogs or articles related to the search term or recommendations to a dermatologist based on the person’s location. If you are a dermatologist and you have a website set up with a proper healthcare SEO strategy and informative blogs, chances are, it will appear among the top results or on the front page. Bet you’re wondering, "I have a website. Isn’t that enough?"

No, it isn’t. A mere 0.63% of people go to the second page of the search results. Your website (and your clinic) will be invisible on the internet unless you have an SEO strategy in place. There’s another advantage. Thanks to healthcare digital marketing, you can now maintain your clinic’s reputation, answer health-related queries and check in on your patients from time to time.

Digital Marketing and SEO for Dentist

Nearly 70% of adults suffer from dental problems due to poor oral hygiene. If you are a dentist and your service is not available online, you will lose many potential patients. Because the internet has given everyone great freedom to avail of any services and buy any product with a simple click. Healthcare digital marketing for dentists is essential so that you can create brand awareness among people.

As a dentist, it is necessary that you stay in touch with your patients. So, it is essential to have an official website to get regular updates from patients. By maintaining a social media profile or page on any platform, you will be able to post relevant information every time.

Healthcare Marketing Services

Moreover, you can easily communicate with many of your followers. Therefore, some of them would become your clients.

Hence, it will be an added advantage for you. A healthcare digital marketing agency will offer the best digital marketing services for all dental clinics. In order to improve your web presence, you need to optimize local SEO to rank your service on the first page of Google. Most of the reputed dentists are also concentrating on digital marketing services. Moreover, you can target people from specific age groups and particular states for a higher conversion rate.

Healthcare SEO Services

Digital Marketing for Dermatologist

Undoubtedly, people worldwide are concerned about their skin and expect solutions from skin care doctors. The healthcare market has transformed in recent years. It also becomes challenging for dermatologists. Suppose someone is searching for treatment for skin-related diseases like eczema, acne, psoriasis, and other skin problems; then, as a dermatologist, you need them to find your clinic. Then, your dermatology practice requires a digital marketing service.

Most dermatologists use healthcare digital marketing to reach their business objectives. The best healthcare digital marketing agency will help you achieve your business goals. This means that dermatologists can attract new patients and develop good long-term relationships. Just imagine how many patients will be lined up for your consultation.

With our digital marketing resources, we will improve your brand awareness & enhance communication & market position; therefore, you will get more patients.

It is essential to have an optimized website, post videos, stay active on social media platforms by creating informative content, and showcase your services. Update your dermatology practice website with business-related content, information, and contact details. Also, you need to run effective marketing campaigns for patients to find your practice whenever they are seeking a dermatologist like you, keeping your dermatology service ahead of your competitors.

Digital Marketing/SEO for Orthopedist

In the fast-developing world, every business needs solid marketing to succeed. As an orthopedist, if you want to get more patients and be the top choice in the medical sector, you need the right digital marketing strategy. Because nowadays, people are looking for all services online. So, when your orthopedic practice has a good web presence, people will easily reach your services.

Digital marketing for orthopedist service is completely different. Orange Digital Marketing is proud to declare that we offer digital marketing services for orthopedists. As a leading digital marketing agency, we have experienced professionals who develop marketing strategies that generate leads, expand your orthopedic practice, and place your website at the top of search engine results.

Healthcare SEO Services

Develop your orthopedic practice and gain a strong foundation for success with digital marketing. The old methods of marketing don't work well in the present

It is your best chance to switch to healthcare digital marketing so that your orthopedic service gains maximum attention and to rank your website on the first page of Google by using SEO tactics. Moreover, you can use PPC services to prioritize your ad in search results, web pages, YouTube videos, and so on. Thus, it helps you enhance your brand awareness.

Digital Marketing for Gynecologists

Based on a recent report, nearly 180 million women around the world have infertility problems. Women who want to maintain their reproductive health will also likely seek gynecologists. It increases the demand for gynecologists. In this digital era, competition is heavy in the medical field. Hence, taking your business to digital marketing is important to get more patients.

Simply adding your gynecology practice to the internet does not give you good results. The best healthcare marketing agency will help you to implement several digital marketing strategies for quick development. If you are a new startup, or searching to remarket your dull gynecology practice, then it is essential to use PPC ads.

Your service ad will attract more traffic, and you will get plenty of visitors or patients. Therefore, your gynecology practice can easily receive more phone calls and consultations from patients

PPC ads will also help you to gain patients from specially targeted localities. Moreover, it is better to consult us for social media marketing services. This means we will help you share trending topics related to your services on various social media platforms such as YouTube, Facebook, LinkedIn, Twitter, and much more.

Frequently asked questions

Yes, it is. Healthcare marketing helps promote your clinic. Your clinic will appear at the top of the search results, and people, especially those in your locality, will be able to find you. Your clinic also gets increased foot traffic and more inquiry calls.

Doctors have very little time apart from their professional lives. You can’t expect doctors to spend their free time marketing their clinic or learning how to do it. That’s what agencies are there for. We have the expertise, resources, and time to run successful campaigns and improve your clinic’s visibility on the Internet.

The answer to this question depends on your expectations. Healthcare digital marketing is vast, with numerous opportunities to grow. The budget for a campaign will be based on what you need. When you have well-defined objectives, it becomes easier to plan a budget and allocate resources accordingly

Nobody said it was impossible. But the thought is unrealistic. Healthcare SEO has lots of layers. There is on-page SEO, off-page SEO, and keyword-optimised content development. Not to forget the tons of technical expertise involved in developing a website. Even after doing all this, you still need access to the right tools to monitor your progress. All this is outside a doctor’s area of expertise.

You’ll have to do some research. Visit their website. Read client testimonials. Look for case studies and find out what challenges their clients faced and how they overcame them. Or, if you don’t have the time, simply go to their contact page and give them a call. Most agencies will be happy to discuss your needs over the phone.

Contact Us Today!

Orange Digital Marketing is ready to revolutionize your business. Our digital marketing services for doctors can generate quality leads in no time. With our help, you can reach high SERP ranks and establish yourself as the industry leader.

“Give us a call to know more about healthcare marketing and our SEO package price.”