The internet has revolutionized the way people do things. Everything is now a simple Google search away. Good advice or bad advice, it doesn’t matter. You can find just about everything you search for on the internet.
So, you input some search terms, and a bunch
of pages pop up. But have you ever wondered why those specific websites appear?
And also, why do some websites appear at the top, some at the bottom, and some on
the second page? All this happens due to SEO.
SEO, otherwise known as Search Engine
Optimization, is an abbreviation digital marketers live and breathe for. The top
SEO companies in Chennai strive to outwit one another, doing everything in their
power to push their website to the top, or specifically, among the top three
spots.
But what’s the big fuss about SEO? Well,
SEO has tons of benefits that, when done right, do a world of good for
companies. The advantages of SEO are mentioned below.
1.
SEO is Free: SEO doesn’t cost a dime unless you’re leaning towards methods
like Pay-Per-Click or grey- or black-hat techniques. You only need to dedicate
time to creating content, reviewing metrics, and looking at your competitors
from time to time. Search engines are up 24/7 and will push original, useful
content when someone searches for relevant keywords.
2.
SEO Improves Reach: Most marketing techniques target a specific group of people. This
is unlike SEO, which can bring in people from just about anywhere, irrespective
of where they are in the sales funnel.
3.
SEO Gives Quantifiable
Results: The ability to monitor every aspect of SEO
is what makes it special. There are lots of tools available, both free and
paid, that allow you to track metrics like,
a.
Rankings
b.
Conversions
c.
Website Traffic
d.
User Interaction
e.
Pages Visited and more
4.
SEO Enhances User Engagement: Search engines aren’t going to push just any website to the top. It
must be SEO-optimized and have content that the user is searching for. SEO
directs users to websites that contain what they’re looking for. Users tend to
stay longer on SEO-optimized websites, increasing the chance of conversions,
engagement, and long-term revenue.
5.
SEO Boosts Credibility: Search engines have a responsibility to show only useful, relevant
content to users. This is why websites that rank higher are considered
trustworthy. And websites that rank at the top are SEO-optimized.
The advantages mentioned are just the tip
of the iceberg. Any company, big or small, will benefit from SEO. But here’s
the catch: SEO requires effort and time. Lots of it.
And someone running a business may not have
the expertise to run campaigns, understand metrics, and make the
necessary changes.
In times like this, the best option is to consult an SEO company in Chennai. You may not be comfortable with outsourcing; but the fact is, handing over your SEO strategy to an agency is the best decision you can make.
Why is that?
As said earlier, most companies/brands lack
the expertise required. Sure, you may hire a digital marketing team; but that
is going to be expensive. Not just that, it’s going to take a while for results
to appear. Then there’s attrition. Reasons like this only help your
competitors.
Hiring an agency that offers SEO service in
Chennai is a pretty serious task. This is mainly because of the number of
options available in the market. You can find three or five-member companies
that market themselves as the best SEO company in Chennai.
So, how do you filter out the fluff? That is exactly what this blog is all about. We’ll list out some of the top factors that distinguish ethical, result-driven agencies from the money-mined, quick-results ones.
Now that you’ve finally decided to hop on
the outsourcing bandwagon, it’s time to find out how you can choose an SEO
company in Chennai that meets your requirements.
Websites are the face of a brand. A good
website promotes a brand, while a poor, buggy one drives people away. This is
why it is essential to visit the potential SEO agency’s website to learn more
about them.
Don’t just scroll through. Take the time to
visit each page. Look for page-loading speeds. If the website is slow and has
dead links, the odds are that your business will receive a similar one.
While you’re on their website, look for
whitepapers or case studies. These provide comprehensive information on the
challenges that their clients faced, the agency’s strategy to tackle the
challenges, and the results of the strategy. This gives you a clear picture of
the agency’s success rate with past clients.
If an agency calls itself the best SEO
agency in Chennai but doesn’t have any trace of dealing with past clients,
leave the website immediately and don’t look back.
SEO doesn’t have any secret ingredients. Everything related to SEO is out there. The difficult part is learning it all. When you are in talks with an SEO company in Chennai, ask questions; lots of questions. Not just regarding the process but also about any doubts you may have regarding SEO. An ethical SEO company will be happy to answer any questions their clients throw at them.
This includes questions related to results
as well. SEO takes time, whether you like it or not. Asking questions related
to results gives you the opportunity to find out what kind of techniques the
agency uses.
For instance, if an SEO company in Chennai is
promising you quick results in a suspiciously short time, odds are they’re
using black hat techniques. Proceedings with this agency can have serious consequences
for your website and, ultimately, your business.
If you’re not sure what questions to ask,
here are some to get you started.
·
What SEO strategies do you use
for your clients?
·
What are the tools you use to
achieve results?
·
What is the pricing model of
your agency?
·
How long do I have to wait to
see the results?
·
How are you going to report
your progress?
·
Can I see your previous work?
·
How will I fare against my
competitor?
·
Are you sure that your
strategies will work for my company?
·
Who will be my point of contact
at your agency?
·
What is my role in the project?
SEO is not a one-person job. It is the combined effort of multiple people. And these people are spread across specialties. Before finalizing a company that offers SEO service in Chennai, make sure to visit their office in person. If they work on a fully remote basis, arrange a video conference with the heads of each department.
But why is this essential?
The lack of specialists or a team can spell doom for your website. There are two reasons why it may happen. One, the agency is new, and, as a result, they’re still in the hiring process. You’re gambling with such agencies because you have no idea whether they can meet your requirements.
Two, the agency is going to outsource your
project. There are plenty of freelancers on sites like Fiverr and Upwork who
work dirt cheaply. The agency will simply hand over your project to one or many
of them. This means the people communicating with you aren’t the ones working
on your project. This eventually leads to incorrect interpretations of things
and trouble for your website and your business.
The budget is an important factor when
choosing an SEO agency. You can’t simply type “SEO agency near me” and decide
to hire the first company that appears in the results.
You need to have a budget in place for the
goals you have set. The cost of SEO packages varies depending on how aggressive
you want your campaigns to be.
If the agency has mentioned packages on their website, inquire about them, especially the ones that fall within your budget. Avoid cheapening out on SEO, as low-budget SEO agencies tend to follow unethical practices to produce results.
In general, there are two types of digital
marketing agencies. The full-service digital marketing company and
the single-channel digital marketing agency.
Full-service digital marketing companies
take care of all aspects of digital marketing. On the other hand,
single-channel digital marketing agencies focus on just one aspect of digital
marketing.
Each type of digital marketing agency
mentioned has its own set of pros and cons. You can either go with an agency
that offers just SEO service in Chennai or with an agency where SEO is one of
the many services they offer.
Whatever you choose, you have to make sure
that the agency has the right specialists for the job. SEO has lots of smaller
components and is usually a team effort. The agency you’re planning to hire
must have dedicated specialists for each part of the job.
As mentioned earlier, don’t hesitate to ask
questions. Ask who will be writing the content and who will be conducting the
keyword research. Information like this tells whether the agency that markets
itself as the best SEO agency in Chennai can walk the talk.
Now that you know how to choose an SEO
agency in Chennai, here are some red flags to watch out for. You may notice
some of these red flags the moment you visit their website or when discussing
your project with them.
Red Flag 1:
Guaranteeing Results
No agency can get you to the top of the
rankings in a week or so. Beware of agencies that make such promises.
SEO is a trial-and-error process. Extensive
research goes behind the use of each component. Not just that, marketers
monitor each process to make periodic changes.
Red Flag 2: Ignores
On-Page Optimization
Yes, off-page SEO is important, but so is On-Page
SEO. An SEO company in Chennai skipping on-page SEO is a red flag.
Elements like keyword-optimized content, relevant images with the appropriate
title tags, and faster loading times all contribute to a website’s rankings.
Red Flag 3:
Cheap Plans
Inexpensive plans sound good on paper. But
have you given any thought to why the plans are inexpensive?
A few agencies that provide SEO service in
Chennai promote cheap plans. You can bet that these agencies are either using
black-hat SEO techniques or are probably ripping you off.
Red Flag 4:
You Cannot Find Them on the Internet
The top SEO companies in Chennai have their
own websites that are optimized with relevant, informative content and easily accessible
call-to-action elements.
Not just that, companies also leave behind
reviews on Google and other websites on the quality of services they received
from an SEO agency.
Unable to find any reviews on their website
is a red flag. If the agency cannot rank itself higher in the results, how
do you expect them to rank your website?
Red Flag 5: Duplicated
Content
Here’s a quick test.
Visit the website of the SEO company in
Chennai you’re planning to hire. Copy any block of content, preferably from the
About Us page or Mission page, and run it through Google.
If you find the same content on other
websites, the SEO agency you’ve chosen is probably copying content from other
websites. This is a massive red flag.
The modern business environment is very
different. Companies are trying to outsmart each other through every means
possible. In such a cutthroat environment, it is essential to stay abreast of
the latest marketing techniques to ensure you don’t fall behind.
SEO is one such technique. When done right,
SEO can do oodles of good for your business. But the right SEO strategies take
lots of time and effort.
Hiring the best SEO company in Chennai for your website’s needs takes a massive load off your shoulders. Their expertise in digital marketing will do wonders for your marketing campaigns.
The points in this article will help those who are on the fence about jumping on the outsourcing bandwagon. With the right guidance and strategies, your business can smash those quarterly or annual objectives, get better ROIs, and ultimately more sales.
Published on: 2023-08-08
Tags: SEO
Written By: Bala Adalarasan