Have
you ever wondered why your competitor is getting more calls and patients than
you? Your competitor might be taking advantage of healthcare marketing. Not
sure what is it? Don’t worry, we are here to help.
This blog post is dedicated to explaining the intricate SEO process in layman’s terms. Imagine you are a doctor who reached out to Orange Digital Marketing to help you grow your business. What happens next?
Setting Goals
Setting a goal is very important when starting a project. In fact, it is the first thing you need to do, regardless of what the project is about. Our goal as your digital marketer is to create brand awareness and generate leads for your clinic through digital media. The process involves keyword optimization, website auditing, editing/creating content for your website, building quality and relevant backlinks, etc.
Site Audit
This image represents the
Search Engine Results Page (SERP) for “best pediatricians in India.” If you
don’t find your website when searching best “your specialization” in your area,
you are in serious trouble. It is time to rethink your marketing strategies.
You need to hire a digital marketing agency that knows about SEO for doctors.
Ranking in the top three
or, at the very least, on the first page is crucial to generating leads.
Honestly, when was the last time you scrolled to the second page of Google?
Never, right? The same logic applies to your business too. People are not ready
to scroll all the way down to find someone. Your clients need you on top. Do you
know only 0.63% of people click on websites on the second page, whereas the
first result gets around 28.5% clicks?
This is why it is
important to obtain the top 3 positions. Now, we know Orange Digital Marketing
can get you to #1, but how?
During the site audit,
our team of experts will look for site design errors, keyword density, content
quality, indexing, crawlability, user experience, mobile optimization, etc.
By
conducting a thorough site audit, we can zero in on what is wrong with the
website and why it is not at the top of Google’s SERP. Then we can formulate a
plan on what needs to be done to get your site to #1 and generate leads for it.
Keyword Research and Optimization
One of the primary reasons why your site is not at the top is because of keywords. It could be either keyword stuffing or a lack of keywords. The use of the wrong keywords can also be a reason.
So, the experts at Orange
Digital Marketing will conduct thorough keyword research. In this process, our
experts will also analyse your competitors’ websites and find out which
keywords work for them.
This process helps us to
obtain the best keywords that we need to use on your website. These keywords
will be focused on your specialization. A quick scenario. Imagine you are an
ent specialist who wants to promote your website. We will research and obtain
keywords that are specific to ent specialists.
Some keywords we will use
for dentists are:
|
Keywords |
Volume |
|
ent specialist |
26 K |
|
ent specialist near me |
98k |
|
best ent specialist near me |
3.2k |
This volume shows how
many people searched for a particular keyword. It is important to consider the
volume of the keyword. Of course, there are more elements to look for, which
you can leave to us.
By using the right
keyword, you can generate leads to your website. Orange Digital Marketing is a
specialist in generating leads for clients’ websites through keywords.
Another important fact to
consider when researching keywords is location. Using location-based keywords
is crucial to driving local traffic to your website. Local leads are very
important for doctors since it is a rare case for patients to travel to another
city or state to see a doctor.
For example, using
keywords like “ent specialists in
Chennai” if you are based in Chennai can be very beneficial for driving
Chennai traffic to your website. You can make your website visible to local
people by using these location-based keywords.
We not only research for keywords but also optimize them in your webpage. Every page will need a different set of keywords. We will research keywords for every single page and optimize the keywords in your content, which significantly improves your ranking over time. Remember, keyword stuffing (overusing) will negatively affect your website. So, don’t try to optimize keywords yourself.
Google My Business
Do you have a Google My Business profile? If not, here are some facts to rethink your decision:
●
About 84% of business searches are discovery
searches, while only 16% are direct searches
●
56% of customers visit the website of
businesses that are listed in Google My Business
●
64% of customers use Google my business to
find contact details, and more than 94% of calls local businesses get are from
Google my business
●
Around 7.5% of businesses in Google my
business are medical services (you have heavy competition)
Imagine how much you can
achieve with the help of Google My Business. Setting up a Google My Business
profile is not as easy as it may seem. If you don’t do it properly, you won’t
be on top of the list.
Orange
Digital Marketing can set up your Google My Business profile and boost it to
the top 3. Ranking in the top 3 is crucial to generating traffic and getting
calls from customers.
When a person with severe
stomach pain wants to visit a doctor, the first thing they will do is Google
“doctors near me.” After that, they will select a doctor based on reviews and
location. This is why maintaining a great Google business profile is important.
When a patient searches
and your business is not in the top 3 or doesn’t have good reviews, it will
just be ignored. Orange Digital Marketing’s online reputation management
service can save your business by creating and maintaining a great business
profile.
Competitor Analysis
Competitor analysis is
the process of analysing your direct competitor’s website to understand their
strengths and best practices and reverse engineer them and implement them in
your website to improve ranking. This is a great way to generate traffic to
your website.
By conducting a thorough competitor analysis, you can understand things like:
1.
The keywords you need to target
2.
How much competition do you have in the
respective field?
3.
What content should you implement on your
website?
4.
How to find valuable backlinks to your website
Steps Involved in Competitor Analysis
Editing/Creating Content for Your Website
The content on your
website is a factor that significantly affects your SERP ranking. More than 85%
of people say that they won’t recommend a website that has poor content.
The benefit of having a
lot of content on your website is you can easily optimize more keywords without
stuffing them. Quality content builds trust and creates brand awareness. You
can also share this content on social media to get more traction on your
website.
All your service pages
and home pages must have great content that viewers can understand and enjoy.
Most visitors will revisit and recommend your website to their friends if your
website has valuable information.
Google is constantly
changing its strategies to rank good content on top. With the latest Google
helpful content update, a website can rank on top only if it has content that
is helpful to the readers.
It might seem like a
really hard job but don’t worry, we can write great content for you. Orange
Digital Marketing has years of experience in writing website content for both
local and US clients. We will also optimize all keywords specific to the
service in all the service page content. Writing blogs regularly is also an
important part of generating leads, which we can do with ease.
Benefits
●
Value for readers
●
Build trust and create brand awareness
●
Quality content generates sales
●
Quality content gets shared more often
●
Better SERP ranking
Backlinking
Backlinks are links from another website to your website. Backlinks
are another important factor that can affect your SERP ranking. According to
reports, the first result has 3.8x more backlinks than the rest of the results
in SERP.
Getting quality backlinks
is relatively harder than other SEO strategies. Just having a large number of
backlinks is not enough to improve your ranking. In fact, it can negatively
affect your ranking. You must get links only from quality and relevant
websites.
Although it is hard,
backlinking can drive quality leads to your website. You can also improve your
website metrics, which can create a sense of leadership in your industry.
People will trust brands with high metrics than other brands.
Our Other Services for Doctors
PPC Marketing
The Pay-Per-Click marketing strategy is a great way to generate leads for your website. The primary benefit of PPC marketing is that it shows immediate results. By combining SEO with PPC marketing, you can create quality leads regularly. Click here to know more.
Social Media Marketing
Social media is a great platform to create brand awareness. When it comes to beating the competition, the first thing you need to do is make yourself known. You can leverage social media to build trust and generate leads by sharing valuable information with your followers. Social media marketing for doctors is becoming increasingly common and essential. Click here to know more.
Online Reputation Management
Online reputation for a business is very important for business in the modern world. If your business doesn’t have good reviews, customers will just go to your competitors. We will create profiles for you on sites like Justdial and will maintain good reviews. Click here to know more.
Final Thoughts
Word of mouth is great, but digital marketing
is better. Digital marketing for doctors is a great way to grow your medical
practice and become an industry leader. You can double your patient base with
the help of Orange Digital Marketing. We are one of the best digital marketing
agencies in Chennai that has experience in the healthcare marketing field. So,
why wait? Book a call and let the experts do their magic.
