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Top 10 Essential Digital Marketing Skills that Everyone Need to Know

NirmalKumar Sampath

Table of Contents

1. Introduction
2. Role of Digital Marketing
3. Top10 Essential Digital Marketing Skills for a Digital Marketer
3.1. Research and Data Analysis
3.2. Search Engine Optimization
3.3. Search Engine Marketing
3.4. Social Media Marketing
3.5. Content Creation
3.6. Basic Design Skills
3.7. Conversion Rate Optimization
3.8. Email Marketing
3.9. Handling Reputation Management
4.0. Basic HTML and CMS WordPress
5. How to Improve Digital Marketing Skills
6. Conclusion


Digital Marketing Industry has developed more within years, because of its algorithm, operations and updates.  In the past if you are going to start the website, then you should focus only in on-Page optimization and off-page optimization and little bit focusing in social media that could generates the good results for your business. but after some years the industry has evolved and it is very crucial for digital marketers to get necessary digital marketing skills to survive in the industry to adapt changes.
Earlier, the website optimization provides the good content and it is enough for digital marketers. But now they also consider lot of things like user experience, reputation, mobile performance, conversion optimization and lead generation like both inbound and outbound leads. 

Now a days, social media channels can create a large impact in the digital marketing industry. Most of the people can earn money through social media by become an influencer. These platforms can improve the audience engagement and attract more people to visit your products or services by creating a unique and quality content. 

Digital marketing industry is ever changing and it is very difficult to stay up to date with these changes and understand many channels and strategies are accessible. By following the updates and strategies you can create a successful campaign and get some good results for your business. That's why most of the business peoples looking for a digital marketing specialist who is very good online marketing knowledge.

Finding out the best candidate for digital marketer role is the toughest thing in recruitment, and this blog will help you find the right candidate for your Digital Marketing Company. It is best to find the candidate who is having the 10 essential digital marketing skills that you need to know when you start recruiting for the digital marketer. 

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Role of Digital Marketing

The main role of digital marketing is to promote the products and services through online and getting customer engagement and leads. Most of the people has used the smart phones all over the world. Digital marketing is becoming more crucial in the modern-day business. as the result there is more demand for digital marketers who is having strong knowledge and skill set. 
If anyone having the mandatory digital marketing skills like SEO, SEM, SMM, Email marketing, campaign management and etc, they will be getting high pay jobs in the industry. 

10 Essential Digital Marketing Skills for a Digital Marketer

1. Research and Data Analysis

It is one of the major Digital Marketing Skills you need to have. Because there are lots and lots of data available in google but its all useless until you can analyse and it is also not used to your business. Research plays an important role in Digital marketing skills it will help to find the competitors and other metrics that helps to improve your business. 

And the data analytics shows you weather your campaign gets success or not. No matter, whatever the digital marketing process is going analytics will be the central to your strategy and help you to make good data driven decisions. Monitoring and get reports from the tools like google analytics, google tag manager and some other paid tools like SEMrush, Ahrefs, Uber suggest and etc are pretty good to go. 

Most of the businesses will have to track the large number of data and obviously the great digital marketers will know how to gather and use this metrics. 
Generally, the data analytics skills are used to get reports and analyse the website and improving the future strategies. Keep that in mind you will select the right platform for your analytical process because each of them will have different user experience.

2. Search Engine Optimization

Search Engine Optimization (SEO) it is the Process of Improving the website Traffic and visibility and performance in online through organic process. It is the very important digital marketing skill that every digital marketer should have. 

As, Google Algorithm has frequently evolved with different updates. Targeting the high-quality content with uniqueness by using the content target relevant keywords is most important to get rank in search results. Search Engine Optimization is very important and also crucial skill for Digital marketer to possess. 

If you want to run a successful digital marketing campaign then you need to understand the prospects of SEO. It is Important to know how to optimize the content and get indexed and ranked in search results by using white hat SEO techniques. 

Some of the strategies like On Page SEO like Meta tags, image Alt tags, H1, H2 tags, and adding the keywords in the content and Off Page SEO like Content Marketing, Guest Posting, Article Submissions, social bookmarking and sharing the media via social media platform.

By using these strategies and skills you must generate the quality organic leads and make them as conversions. That’s why I mentioned SEO is the most important and crucial digital marketing skills.

3. Search Engine Marketing

Search Engine Marketing is the vital component of Digital Marketing skills that have some strategies to increase the visibility of the website in Search Engine Results Page (SERP) using paid advertising. This skill is also crucial for digital marketers to achieve the targets and improve the brands visibility and ROI. 

The Major Concept in SEM is Pay per Click Advertising (PPC) advertising. In this as a digital marketer need to focus on lots of things like keyword research, ad creation and copywriting, bid management, landing page setup, campaign creation, monitoring the metrics and improving the quality score. 

If you are expert in this skill, it will very easy to get more visibility in search engine by using the PPC Strategy. But the spending cost will be high. Building Optimizing and generating reports on campaigns using google AdWords and google analytics requires strategical and logical thinking. If the marketer has a budget, he must know where, when, and how to spend the budget and how to reduce the cost per click (CPC). Keep that in mind and improve your digital marketing skill in SEM.

4. Social Media Marketing

Social Media Marketing is the most engaged element in digital marketing skills. And it focusing on social platforms to promote your products and services. It is the process of delivering the quality content regularly to your targeted audience. All the social media platforms have their separate algorithm and updates to help business to target the specific set of audiences. 

The process of Social Media Marketing is the product or services is promoted in any of the social media platform like TikTok, Facebook, Instagram, LinkedIn, Twitter, Pinterest and etc. 

If you want to improve the skills in social media marketing, then you will be able to do some of the following like designing, running a social media campaign, managing consumer interactions, raising brand awareness, report generation and increase the leads and conversions. 

5. Content Creation

Creating a quality content will attract brands target audience is the core of digital marketing skills. But Content marketing huge job in itself, if you want to improve your skills then create a high-quality content and it should be SEO friendly for many channels and create an effective and unique content marketing strategy to engage with target audiences and try to convert them. 

Some of the tips for creating a content is create a content for users not for search engines, the content should be unique, copy content will affect your SEO, using of AI content like ChatGPT will not give any impact on search engine rankings, the content should be in the form of video, PowerPoint, PPT, web content, blogs, e-books and documentaries based on the platform you prefer.

So, if you want to develop your digital marketing skills especially in content creation, then you will be able to achieve all the above process. 

6. Basic Design Skills

Social media is heavily focusing on Images and videos, that is Design plays a major role in designing and content creation. As a digital marketer you must be proficient in creating the content and optimizing the content, then only you will get success. 

If you have a larger team size definitely you will have a designing team like graphic designer and UI/UX Designers, they will handle all types of internal designs. But if you are working in start-up companies, you must have to know some basic designing and optimization skills. So, you would be proficient in some of the designing tools like, Photoshop, Canva, Figma, Illustrator and some free design tools can put together to design banner design, email campaign design, logo and more. 

By mastering these skills digital marketer can able to produce the high-quality visuals to get a succeed marketing campaigns to attract larger audience and brand.

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7. Conversion Rate Optimization

Conversion rate optimization is the process of increasing the percentage of website unique visitors to make a desired action like clicks. The conversion can vary depends on the business goals and objectives that includes newsletters, signups, purchase etc. it is the very crucial part of your digital marketing skills because if you have very strong in SEO and PPC then it will help only you will get the quality conversions.

As a digital marketer you can able to drive the traffic to the website and convert that traffic into customers. CRO is the process of comparing the different types of websites, text, clicks, Call to actions.

8. Email Marketing

Email Marketing is the process of sending the commercial messages to the consumers, or group of peoples who are using emails. This is to inform the customers to increase brand, clicks, and promote your products or services by generating direct traffic. It is the form of direct marketing. 

Email is the mandatory tool for all marketers. But most of the blogs and articles tells that email marketing is out of trend now a days, but the fact is email marketing still make some sense to interact some direct customers to rebuy our products or services. 

Email marketing provides higher ROI than any other type of marketing in digital era. It is one of the crucial digital marketing skills to interact the new customers as well as maintain the old customers. 

9. Handling Reputation Management:

Handling online reputation management is the critical digital marketing skills that used to manage and maintain the reputation of your organization by focusing on customers reviews, handling the negative reviews and build the trust to your products. 

Some of the skills to maintain the online reputation management is managing online presence, responding to reviews, crisis management, building the positive content and reviews, social media management engaging with influencers, transparency and continuous improvement.

As a digital marketer you need to know about all the skills of digital marketing to handle your online reputation management and protect, enhance their online presence to ensure customer loyalty.

10. Basic HTML and CMS WordPress

Web Development is very important part for digital marketing skills, HTML codes manage the website content and interactions. HTML stands for Hyper Text Markup Language. It is a common language for creating a web pages. As a digital marketer will know to edit the basic content in webpage without the help of developers. It includes text, images, videos and other meta tags. 

By mastering CMS WordPress is help you to optimize and publish the blogs, images and embed videos in website. It is direct contribution of the on-page SEO. 
If the digital marketer can have experience in handling the WordPress and basic HTML then he can create a maximum optimized web pages for the better results to get succeed of their digital marketing campaigns. 

These skills will improve the digital marketer to give more confidence in handling the cPanel and blog admin and WordPress admin to manage the plugins’ themes and other on-page Works. This skill will improve the website in search results and bring more visibility.

How to Improve Digital Marketing Skills

Digital marketing is the dynamic digital landscape and it is more essential for staying up-to-date in the competitive world. If you survive as a digital marketer then you need to enhance your capabilities in some of the fields like continuous learning, real-time experience, master key tools, stay updated with your Digital marketing updates, improve your soft skills.

By focusing on the continuous learning and stay updated with the industry trends, then you can improve your digital marketing skills to get better results on your campaigns. 


The main objective of digital marketing is to promote the products or services through online. Of course, digital marketing is the essential part in the modern days. Digital marketers are in huge demand and however you possess the mandatory skills and abilities in the industry to get success.

Digital marketing skills is more critical in the modern era to thrive in the digital age. Having the strong online presence is crucial since many more people are using internet to look for a products or services. Any business can achieve this competition in the industry with help of skilled digital marketers. 

Frequently Asked Questions

What are the three important skills in digital marketing?
The three major Skills in Digital Marketing are Lead generation, Lead Capturing, Lead Nurturing. And these are the main skills and components of digital marketing.

Is digital marketing a skill?
Yes, it is the skill because it is essential for promoting your business or products in online. It helps to increase more purchase and customers to your business. 

Which Skill is important for digital marketing?
As a digital marketer should looks the things in different perspective, and able to communicate the ideas in different way. Hence communication skill is more important to a digital marketer it helps to interact with the customers. Apart from that SEO, SEM, SMM, Content Marketing, Designing are other technical Skills of Digital marketing.

Why digital marketing skills are important?
Digital marketing skills are more important to attract the social media audience and it is helpful to attract the larger audience to boost your brand visibility in online. 

Why are digital marketing skills useful?
Digital marketing skills are useful to control the functions of an organization or a business. since the skills are more versatile to look for the employees will have.


NirmalKumar Sampath
NirmalKumar Sampath
Senior SEO Lead

I'm the Senior SEO Lead at Orange Digital Marketing. with a wealth of experience, I Optimize content based on an SEO perspective and help get brands to the top of the search engine rankings. I love to contribute content and share insights that create an impact on businesses using my digital strategies. I like to present content that is valuable and easily understood by the users.

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