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On Page SEO Techniques: What it is and How to Do It

Hariesh P K
2024-02-23

On-Page SEO Techniques: A Complete Guide to Know

On-page SEO is an integral part of success for any website in the contemporary world.

You simply cannot rank high on Google’s search engine result page (SERP) without the help of on-page SEO Techniques.


It is defined as the process of optimizing your website to rank higher on Google’s SERP and get more organic traffic.


Any change you make on your website, whether it is content-related or website design related, is considered On-Page SEO Techniques.


On-Page SEO Techniques include updating website content, meta titles, internal links, website design, page loading speed optimization, and many more comes under the Search Engine Optimization.


From a beginner’s perspective, On Page SEO might seem simple. But in reality, it is not simple at all.

On-page requires expertise, time, and a lot of hard work. 


This guide will teach you about all the important aspects and techniques of on-page SEO and the benefits you will gain from them. This guide will change you from a noob to an expert.

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What is the Difference Between On-Page SEO and Off-Page SEO?

Like I said, on-page SEO covers any changes you make to your website. It can be website design or keyword optimization. On-page covers all these factors.


Off-Page SEO covers all the techniques you follow to boost your website without making any changes to it. Backlinking, or link building, is the most common example of off-page SEO.


Social media marketing, influencer marketing, link building, local SEO, and content marketing come under off-page SEO.



While both are important to improving your site's rankings, you have more control over on-page SEO than off-page SEO. So, it is best to take advantage of that.


On-Page SEO Techniques

Write High-Quality Keyword Optimized Content

Creating high-quality content is a great way to boost your website. Both service page content and blogs should be of high quality.

But what is high-quality content?

The content you create should satisfy the following criteria to be considered high-quality content:

🍊 Informational

🍊 Satisfies search intent

🍊 Unique (No Plagiarism)

🍊 Helpful to readers

🍊 Well researched

These are some standard criteria your content should satisfy to be effective. Other than these criteria, there is one more factor that your content must satisfy.

Quick Tip: Enter your target keyword in Google and carefully go through the first ten results. Analyze what type of content they have written. Create your content based on that information and make it more informative and easier to read.


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This factor is what separates good content from great content.

The content you create must be relatable.

Your content should be relatable to the reader and empathize with them. This is what I believe separates AI tools from humans. AI-written content lacks empathy.

Ok, now that you have learned about these criteria, you can start your content, right?

A big NO.

You need to conduct keyword research and optimize these keywords in the content. Using keywords in your content is a great way to boost your website’s SERP ranking.

You can use tools like Ahref, SEMrush, or even Google keyword planner to get a list of relevant keywords.

For example, if you are writing about technical SEO, you can find relevant keywords from one of these tools.



Use these keywords naturally in your content, but don’t stuff them. Keyword stuffing is considered a black hat SEO method and goes against Google’s policy. So, one day your site might go down completely.

How can you use keywords?


Keywords must be placed strategically. You can place your keywords in H1, the first paragraph, and other headers. This will help readers and Google bots gain context about your content, which will help improve ranking.

Remember, a keyword should never disrupt the flow of the content.

Meta Titles and Meta Description

Meta Title

Meta titles, also known as title tags, are the title of a webpage that displays in search engines and browser tabs. Meta titles will play a huge role in SERP ranking.



Meta title helps Google bot and readers understand what your page is about. This is why you can’t just type whatever you want as a meta title.

A meta title can make the users click on your site if done correctly.

Here are some tips you should follow when writing meta titles:

Keep it Short: A meta title should not exceed 60 characters. If it does exceed 60 characters, Google might cut your title.

Use the Main Keyword: You can use the target keyword in the title if possible. Although, it is not an invitation to stuff keywords. Using the target keyword in the meta title helps Google easily scan your page.

Include Hook Words: Hook words such as ‘amazing,’ ‘ultimate,’ and ‘checklist’ to make the readers click. Words like these will help in driving more traffic to your website.

Meta Description

A meta description is the brief of your content that shows up on Google and other search engine operators.

While meta description is not a ranking factor like meta title, it can help increase the click-through rate.



Again, including your target keyword in the meta description is essential.

You can go up to 160 characters for meta descriptions, but it would be best if you keep it under 120 characters because your meta description will be cut off in mobile devices if it exceeds 120 characters.

Headings and Content Format

Writing good content is not enough.

You need to format it in a way that readers and Google bots will easily understand.

Subheadings are a great way to allow your readers to skim through your content.

When your content has subheadings, readers can just scroll through the subheadings and come to a decision about whether it matches their search intent or not.



When formatting your content, you need to use H1, H2, H3 tags, etc. H1 is considered to be the main title of the content. You can only have one H1 tag in one content.

H2 tags are the main subheading of your content and can be used up to two times.

Subheadings are a great place to use your target keyword. Again, don’t stuff it.

Using bold and italics is a great way to convey important points to your readers. Also, make sure not to write more than 3 sentences in a paragraph.

URL Optimization

URL Optimization is Comes under both On Page SEO Techniques and Technical SEO. A good URL should look like this. It is easy to read for both humans and bots. A good URL must be within 265 characters. Check out some of our slug on Orange Digital Marketing Website.

As always, you can also use keywords in your URL. It is best to use - to separate the words in the URL.

The second part of the link, which is permanent, is also known as the slug.



Same as the H1 tags, URLs play a major role in SERP ranking.

Internal and External Linking

Internal and external links are a must on any webpage.

Internal links are hyperlinks that point to different pages on your site. External links are hyperlinks that point to different pages on different sites.

Internal linking can direct Google bots to different pages of your website and make them understand how it is related.

It is also a great way to generate traffic to all the pages. With internal linking, Google can understand how your webpage is structured.

External linking doesn’t directly affect SERP ranking, but Google advises on adding external links since it adds value to the users.

When adding external links, make sure you are linking to high-quality and trustable websites. If you are linking to a website that you don’t fully trust, just mark it as no-follow.



Final Thoughts

Yes, there are more intricate on-page SEO strategies than the ones mentioned here, but these are the essential ones you need to know now.

These strategies will help you achieve a good SERP rank. We used these exact strategies and helped one of our clients achieve rank No. 1 for a keyword recently.

On-page SEO is crucial. If you are not doing it, you must start now. Follow our page to get more tips on on-page and off-page SEO. To learn more, get in touch with us.




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