On-Page SEO Techniques: A Complete Guide to Know
On-page SEO is an integral part of success for any website in the contemporary world.
You simply cannot rank high on Google’s search engine result page (SERP) without the help of on-page SEO Techniques.
It is defined as the process of optimizing your website to rank higher on Google’s SERP and get more organic traffic.
Any change you make on your website, whether it is content-related or website design related, is considered On-Page SEO Techniques.
On-Page SEO Techniques include updating website content, meta titles, internal links, website design, page loading speed optimization, and many more comes under the Search Engine Optimization.
From a beginner’s perspective, On Page SEO might seem simple. But in reality, it is not simple at all.
On-page requires expertise, time, and a lot of hard work.
This guide will teach you about all the important aspects and techniques of on-page SEO and the benefits you will gain from them. This guide will change you from a noob to an expert.
What is the Difference Between On-Page SEO and Off-Page SEO?
Like I said, on-page SEO covers any changes you make to your website. It can be website design or keyword optimization. On-page covers all these factors.
Off-Page SEO covers all the techniques you follow to boost your website without making any changes to it. Backlinking, or link building, is the most common example of off-page SEO.
Social media marketing, influencer marketing, link building, local SEO, and content marketing come under off-page SEO.
While both are important to improving your site's rankings, you have more control over on-page SEO than off-page SEO. So, it is best to take advantage of that.
On-Page SEO Techniques
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How can you use keywords?
Meta Titles and Meta Description
Meta titles, also known as title tags, are the title of a webpage that displays in search engines and browser tabs. Meta titles will play a huge role in SERP ranking.
A meta description is the brief of your content that shows up on Google and other search engine operators.
While meta description is not a ranking factor like meta title, it can help increase the click-through rate.
Headings and Content Format
Writing good content is not enough.
You need to format it in a way that readers and Google bots will easily understand.
Subheadings are a great way to allow your readers to skim through your content.
When your content has subheadings, readers can just scroll through the subheadings and come to a decision about whether it matches their search intent or not.