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What is ECommerce SEO? The Complete Guide 2024

Azahiya Nambirajan

ECommerce SEO

ECommerce SEO is the process of enhancing online stores' organic search engine rankings and online visibility with the help of search engines.

Some of the common aspects of ECommerce SEO include
      •Performing keyword research
      •Improving site structure
      •Optimizing on-page elements
      •Creating quality content
      •Building backlinks

ECommerce SEO is all about increasing sales and traffic to your online store. ECommerce SEO is an effective way to generate massive sales for your online store.

Significance of ECommerce SEO for websites

ECommerce SEO is necessary when it comes to online stores. So, you will definitely need ECommerce SEO if you have an online store. Because this is the best way to increase sales and website traffic. 

By increasing the website traffic for your website with the help of ECommerce SEO. Increasing your e-commerce website will help you reach a wider audience for your products. This will help increase the sales of your products. One of the key aspects of ECommerce SEO is that it is easy to reach your customers without any advertisements.

By increasing your website traffic, you will be selling more products on your e-commerce website. So that more and more people visiting your e-commerce website will increase sales. The more your website is authorized by search engines, the more you will recognize your e-commerce site as a trusted website.

By gaining the credibility of your e-commerce website, you can establish a brand for your target audience. It will build trust among people about your brand. Through this, you can get organic results for your e-commerce site. It will help increase your brand's sales.
By doing on page and off page, SEO optimization for your e-commerce website will gain a competitive edge from over online stores.

7 Tips for Successful ECommerce SEO

Keyword research

To run a successful ECommerce SEO campaign, keyword research is important. Keyword research is the process people use to search for products on search engines like Google. So you should use highly ranked keywords to optimize your product and your category pages for E-commerce website.

For performing the keyword research, there are tools like the keyword magic tool which comes in handy. Tools like this will show you the most searched keywords of the user as a list. By using this keyword, you know how relevant it is to your e-commerce website.

Use keyword research tools to search for keywords based on your e-commerce business, not ECommerce SEO keywords. After that, optimize your e-commerce website using ECommerce SEO.

If you are using the keyword magic tool, then click on the left-hand side, and you will see the related keywords that you searched.
Filter the search intent using the keyword research tool. Through this, you can see the search terms used by people. By filtering the keywords, you can choose the relevant keywords for your E-commerce business.

Keyword research is all about the user’s search intent. Some of the types of user’s search intent are

Navigational When it comes to navigational search, the user will search for a specific website or web page.

Informational In an information search, the users will search for informative content about a specific topic.

Commercial: In commercial search, the users search for the products that will be helpful in making their purchase decision.

Transactional: With the help of transactional search intent, the users will make the transactions from the online stores.

Search intent is an important aspect of ECommerce SEO. Because based on the user’s search intent, your e-commerce will be aligned. So, it is your priority to optimize your page with the relevant keyword.

In the keyword magic tool, there will be a filter tool for filtering transactional and commercial keywords. By filtering the keywords, you can find the exact match of your products that will be the best fit for your e-commerce website.

Finally, check for keyword metrics. When it comes to checking the metrics, give priority to the search volume of the chosen keywords. The search volume will tell you how many times the particular keyword is used.

Improve the site architecture

Site architecture is the process that involves organizing the website. It is essential to do technical SEO if you have an E-commerce website. It will be beneficial for your website in multiple ways, and it is mainly because of the optimized architecture.

The optimized architecture helps you in
      •It helps Google crawl your product and category pages
      •Transfers link equality 
      •It will be easy for users to find the products

To achieve a well-optimized architecture for your website, it is essential to organize the structure by connecting the homepage to the category pages. Also, connect the category pages to individual pages of your website.

Managing technical SEO

Apart from organizing your E-commerce site, technical SEO also plays a vital role. Some of the key aspects of technical SEO
Use HTTPS for your E-commerce website.

Hypertext transfer protocol is a collection of rules that will allow access to web browsers for communicating with the web browsers. In simple words, HTTPS is a secure version of HTTP.

It encrypts the data for the end users of your e-commerce site. HTTPS also secures the credential information of the user.
To check out if your website has HTTPS support, have a look at the address bar, then make sure it has a lock icon before the address bar. It means your website is secure.

If you are facing an issue regarding a secure connection, then install a secure socket layer. To verify that you have installed the SSL because it plays a major role in connecting the server and your visitors who view your web page.

You can get certified with the help of a hosting provider.

Make your E-commerce website mobile-friendly

If you want to reach a wider audience through an e-commerce website, then your website should be mobile-friendly for the users.

To check that your e-commerce website is mobile-friendly, click on your Google Chrome browser. Open the web page and then right-click anywhere on the webpage. The pop-up menu will appear. Click on the inspect option. Now the panel toolbar will appear. Click on the two arrows at the end. Select the lighthouse option.

Now you will see the settings window. In the settings window, choose SEO from the available options and click on the analyze page load option.

Now you will see the completed audits.

To check if your website is mobile-friendly, view the features mentioned below.
      •should have a viewport meta tag
      •Use legible font sizes
      •Having tap targets that are spaced approximately

If your page is not mobile-friendly, follow these steps:

      •Use a responsive web design that will be adaptable to multiple screen resolutions. Also, use a meta viewport tag.
      •Make sure that the text is readable on small screens without the need to zoom in on it.

Submit your site map on google

A site map is a file that includes all the pages of your website. An e-commerce site will always have more pages, so having a site map will be helpful.
Having a sitemap will help search engines for your website. Also it helps search engines to find the pages that are indexed which will sooner appear on the search engine result pages.

Most e-commerce companies have their own site maps for their e-commerce websites.

Some of the popular URLs are

To submit the sitemaps to Google, you will need the Google Search console. So navigate to Indexing> sitemaps in the sidebar. Then paste your sitemap in the box and click submit. The message will appear that Google has finished processing your sitemap.

Improve your page speed

Page speed is all about how fast that page responds and how fast the page opens. So it is important for you to optimize the speed of your website. You can use tools like page speed insights to measure the speed of the website.

If you are looking to speed up your page, then follow these steps.

First, minimize your code. This means minification is the process of removing unnecessary characters and spaces from HTML, CSS, and JavaScript files. This makes them smaller and helps to load the page faster.

Compress the size of the images because it takes so much time to load on your webpage. For compressing the images, you can use tools like short pixels.
Use a content delivery network, which has a network of servers around the world that stores copies of your web pages. 

If the user clicks and views your e-commerce website the CDN delivers it from the closest server. It reduces the time it takes to load the files.

Fix the technical issues

Technical SEO issues are major concerns when it comes to the e-commerce website. Because the e-commerce website has more web pages, you can use tools like Google Search Console. Search engines will report errors on your website. 

Indexing is one of the most daunting tasks. Without being indexed by search engines, it Is impossible to rank your content. So go through indexing and ranking your content on search engines in a brief case if the issues arise, then it will be easy for you to fix them by yourself.

Some of the key issues to be addressed

Duplicate element Using duplicated or irrelevant content can affect your e-commerce sites.

Slow loading screen If your e-commerce website works slowly, then there might be a possibility that it affects the overall performance of your website.

Broken internal links: Ensure that your e-commerce website links are working accurately. If the links are broken, then it will affect the overall quality of your website.

Broken image: Using inappropriate or poor images will affect the interface of your website, which will affect your user interface.

4xx codes: This type of issue can occur on the e-commerce website if you have broken links or are facing navigation issues.

Optimizing on-page SEO

On-page SEO is the practice of optimizing individual web pages to get top rankings on search engines. In general, most e-commerce sites are products, so optimizing the on-page SEO is important.

Optimize the title tags

When it comes to ECommerce SEO for your website, optimizing the title tag plays a major role. Because Google understands your page’s topic based on that, it will rank according to it.

Your title tag should consist of
      •It should consist of a minimum of 60 characters
      •Mention the page content
      •Use a targeted keyword
      •Make your title attractive so that more users visit your page

Optimize the meta descriptions

Meta descriptions appear below the title tag in the search results. If you are writing meta descriptions for ECommerce SEO, follow these steps.

Keep your meta-description length at approximately 105 characters and Make each meta description unique, Include the targeted keyword.

Build an SEO-friendly URL structure

Google displays the URL in the search results to let users click on the page.

If you are using ECommerce SEO for your website, follow these steps
      •Make sure to keep your descriptions short instead of describing them in a confusing way
      •Use hyphens to separate the words 
      •Use lowercase text which is generic for maintaining the URL structure
      •Avoid using the dates in the URL because including the dates in the content can make it outdated
      •Keep in mind that you shouldn’t use the keywords forcefully in your content

Optimize the product images.

If you want to rank your product on the Google search results page, then optimizing your product image is important. To optimize the product images, follow these steps.
      •Name your images properly.
      •With the help of the names, Google will try to understand the subject matter expertly.
      •Make an alternative text in a short and simple way. Also, focus on describing the image in a clear manner.
      •Use compressed images while you post the image on a website. You can use tools like Short Pixel to upload to the website.

Post a unique content on your webpage.

If you want to rank your content, then your site should have unique content. So that your content can get ranked on Google. So, if you are optimizing your website using e-commerce, then follow these templates for your product page of the website.

Product name: Choose the specific name for your product. Make sure to use a unique name for your product.
Product Description: Make a short description of the product. For example, write about how to use the product and its uses.
Features: Mention the highlights of using your products and their facts in brief.
Larger description: Write down the key aspects of your product and summarize in an understandable way for your target audience.

Following these methods will attract users to your product. Through this, the traffic to your e-commerce website will increase. It will be identified by Google over a period of time by your unique content. Through this, your website will be authorized by Google.

Internal linking

Internal linking is all about linking your website directly to another website. Through proper internal linking, that will directly help boost your SEO. Along with that, the internal linking of your website will increase. 

Schema markup

Schema markup is the type of code that helps google understand the pages. Adding schema will help to get rich snippets. These snippets will display the title tag and description. It will make your website more attractive and increase click-through rates.

Google supports various kinds of schema markup. But when it comes to the e-commerce site, product schema is the relevant option. If you are worried about writing the code, don’t worry. There are many free marketer tools that will help to auto-generate the code.

Leverage content marketing.

Apart from optimizing the product and category pages, investing in content marketing is important for ECommerce SEO. So, focus on content that is relevant to the e-commerce website.

This can help to improve the e-commerce website by
      •Increasing traffic by attracting the targeted audience
      •Building quality backlinks to your e-commerce website
      •Create brand awareness for your target audience
      •Providing value to the targeted customers by giving gifts

Create blog posts

Blogging is one of the effective forms of content marketing. Before posting the content, make sure that you have optimized the keywords based on your target audience. 

You can filter the most informative and targeted keywords depending on your target audience. Make sure to check if the keywords are related to that.

Once you are done with the keywords, start writing content about the topic you choose. Write the content in a simple and understandable way. This will help reach your content to a wider audience.

Sharing and promoting blog content

Once you create the blog content and publish it on your e-commerce site, However, the traffic to your website will not increase unless you have established a specific niche.

To get a target audience for your e-commerce website, follow these steps.

First, share your blog content on the social media platforms. This will help attract more customers to your e-commerce website.
A well-written newsletter can help to drive more traffic and also help in conversions.

Also, keep in mind that writing genuine and relevant content, which will be useful for the conversion of your e-commerce website.

Building backlinks 

Backlinks play a significant role in link building. It plays a crucial role when it comes to ECommerce SEO. So it is essential to check out the link-building strategies if you are focusing on ECommerce SEO because, with the help of link-building, you can improve the rankings on the search engine result pages of Google. 

Claim unlinked mentions

Unlinked mentions can be made when someone mentions your brand or name without providing a link to your site. 
Unlike brand mentions, they are helpful in good aspects of link building when it comes to ECommerce SEO.

The authors will recognize your brand. So that they can outreach you to learn about your products and your brand.
If the author likes your brand, they may link to your brand.

Use backlink gap analysis

Backlink gap analysis is a technique that helps to find the competitor link and helps to analyze it. The main aspect of this technique is that if you are linking to your competitor's site, then the competitors might consider linking to your website.

Leverage HARO

Help a Reporter Out (HARO) is a service that comes under ECommerce SEO, and is used for getting high-quality backlinks for your e-commerce site. HARO works by connecting the journalists who are currently in the industry because the journalists have the relevant articles that you are looking for in most situations.

If you are willing to use this strategy for your e-commerce website, then log in to Haro’s website. Through this, you can approach the journalist by sending queries. If the query is relevant, then you will get the articles from a journalist.

Also, you can share the contact details, including the website link. It can help them link to your e-commerce website.
Get links from your suppliers or distributors.

If you are a reseller or an e-commerce seller, then contact the supplier who handles the list of products on the particular e-commerce website so that people will know about your client's products.

Ask your client to include your e-commerce website. This will be one of the easiest ways to get backlinks.

Measuring the SEO performance

Once you are done optimizing the on-page and off-page, create new content and build backlinks using ECommerce SEO. Once you have updated and improved the changes in ECommerce SEO, you can see an increase in organic website traffic.

Check the organic traffic

In simple words, organic traffic is all the unpaid clicks from the search engine to your e-commerce website. When it comes to ECommerce SEO, brand awareness plays a significant role, but it can take a while to complete all the e-commerce strategies.

Check the keyword positions

Keyword positions play a major role in Improving the rankings of the search engine results page. So measure the position of the keywords, because this helps you share your site with potential customers. You can view the keywords that people used to search for your products and the other terms related to the niche.

The more your keyword gets ranked, the more traffic you will get for your website. To check your organic traffic for your website, use tools like Google Analytics.

Login to your google analytics tool and set up the conversions that your e-commerce website obtained over a period of time.


We have discussed e-commerce and e-commerce strategy in brief. This will help you understand ECommerce SEO and implement e-commerce strategies for your e-commerce website. In the first scenario, if you are approaching the e-commerce company to build your e-commerce website, then make sure they have used the e-commerce strategies that we mentioned in the blog. Because well-experienced e-commerce companies that have to build e-commerce websites for their clients know the significance of ECommerce SEO and its strategies, kindly check with the e-commerce company that you are going to choose. Also, check their client testimonials to know about their work. By checking the quality of their work, you can know the calibre of the e-commerce company so that you can decide about building your e-commerce website with your chosen e-commerce company. 

When we look at the second scenario, if you are a Start-up e-commerce company, then make sure to use this e-commerce site and strategies for implementing your client’s e-commerce website.

If you are going to start an e-commerce company and are looking to build an e-commerce website in Chennai, then Orange Digital Marketing is the best choice. They have vast experience in building e-commerce websites based on ECommerce SEO for their clients. Check their client testimonials with some prominent e-commerce companies among their clients. Apart from that, they have been providing all sorts of ECommerce SEO services at an affordable cost compared to any other e-commerce company in Chennai. They have a good reputation for providing ECommerce SEO and building e-commerce websites for other e-commerce companies. 

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